Keren Litani

Behavioral Economist, Lecturer & Researcher in  the field of work futures  Author of 'The Edge of creators', Founder of Socialize Salon 

Keren is an expert in the field of technology's impact on the future of work. Keren studies the working place of the future, since 2012. In her lectures and in her book 'The Age Of Creators', she is telling the story of people born in the 20thcentury that should have been living in the 21st century. Recently she was invited by the European Union (EU) to address its congress in Lisbon on the subject of technological innovation and promoting Entrepreneurism among young people. In 2017, she was invited to give a TEDx talk on "Economy, Technology & The Future of Work"

My Vision

 You can be whatever you want to be

My mother used to sing to me the famous song of Doris Day 'Ke Sera Sera' when I was little. I didn’t understand the words because I didn’t know English then, so I asked her what it meant and she translated for me. When you’re a child the future feels more like a story told by grown-ups than something you have to actually plan and prepare for, and I liked stories, so I’d ask her “Mom, what will I be when I grow up?” In the eighties, the popular answers to that question were “a doctor”, “a lawyer”, or “an engineer” but every single time I asked she’d look me right in the eyes and tell me “You can be whatever you want to be.”

When my daughters ask me that question, I answer the same way my mother did, but the words “whatever you want” don’t mean what they did in the eighties anymore. The world is changing fast, and as I watch the science fiction of my childhood become my daughters’ reality, I realize that “whatever you want” will be much, much more complicated for them than it was for me.

Today, we bear witness to the emergence of new paradigms in the relationships between work, success, education, social standing, and employment potential. These changes are being facilitated by the rapid proliferation of automated labor, the ever-increasing consolidation of wealth, and the gradual but steady dissolution of job security.

My mother taught me to be self-sufficient, flexible, and open to new possibilities – three qualities which I believe will be crucial in the years and decades that follow this technical revolution. As a career consultant I explore these issues and several others through my journey as a mother,  entrepreneur and a researcher to ensure my clients develop the skills and tools they’ll need to  thrive in this brave new world.

About Socialize Salon

Keren Litani is the founder of Socialize Salon summits , where top experts across industries gather to share knowledge and insight about business and technology challenges relating to the emerging social layer of business. Lectures to business forums and conferences throughout Israel and around the world on the subjects of technological innovation, economics, marketing and digital solutions, the future of work in today’s modern